While Snoop Dogg is carrying the love he has for his family into his new fine jewelry collection, Lovechild, the beloved rapper told reporters it's best that "they don't get an opinion in."

The rap icon created the collection in collaboration with jewelry brand Metal Alchemist and gamma.: “I wanted to have a product I could share with the world that speaks to every element of who I am at this point in my life.

Snoop Dogg is spreading the love, one chain at a time. Meet Lovechild, the rapper and entrepreneur’s debut jewelry line.

Rapper Snoop Dogg says his new jewelry line, Lovechild, “speaks to every element” of who he is at this point […]

Snoop Dogg is releasing a jewelry line and chose a name he hopes will combat all of the 'anger, negativity, and division' in the world.

Hip-hop icon Snoop Dogg expands his brand Dec. 6 with “Lovechild,” a new jewelry collection available through Reeds Jewelers.

Snoop Dogg is taking his swagger to new heights with the launch of his fine jewelry brand, Lovechild. Teaming up with Carolyn Rafaelian

Carolyn Rafaelian, renowned jewelry designer and founder of Metal Alchemist, has partnered with Snoop Dogg and Larry Jackson of gamma. to debut Snoop's new brand, Lovechild ( a bold new jewelry brand created to capture the power of love in wearable form,

Snoop Dogg officially launched his jewelry collaboration, Lovechild, with Metal Alchemist and gamma. Wednesday night (Nov.13) with a glowing Los Angeles launch party. Ahead of the celebratory festivities,