These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...

Mattel has some wicked problems after a packaging error occurred with the upcoming movie's collectible dolls. "Wicked" dolls ...

Mattel is pulling its Wicked dolls from some store shelves because of a misprint directing shoppers to a pornographic site.

NEW YORK (AP) — Toy giant Mattel says it “deeply” regrets an error on the packaging of its “Wicked” movie-themed dolls, which ...

Mattel has apologized after the boxes for its new "Wicked" movie dolls included a link to a pornographic website.

Mattel apologizes for inadvertently directing people to pornography site instead of one promoting upcoming film.

Retailers have pulled Mattel's "Wicked" dolls. Resellers quickly listed the toys featuring the URL misprint on eBay, seeking ...

Mattel has apologized for the adult website link mistakenly used in its "Wicked" doll packaging and is pulling them from ...

Target, Walmart and Amazon had removed the line of “Wicked” dolls from their online storefronts as of midday Monday, as had ...

Toy company Mattel is pulling its line of "Wicked" dolls from shelves and online stores after fans noticed the packaging ...

A skin site is seeing surging levels of traffic after its URL was accidentally printed on the packaging of “Wicked” doll ...

The multinational toy and entertainment company Mattel has issued an apology after accidentally releasing the new Wicked ...