Privacy policies have long been used by businesses to describe their data collection and processing practices to consumers.

Since 2019, the B2B Sales & Marketing Exchange has brought together thousands of B2B practitioners looking to level up their ...

B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the ...

Fifteen years ago, Connected TV (CTV) advertising began as a programmatic advertising format thanks to the rise of streaming services and smart TVs. Today, marketers have fully embraced the strategy, ...

Salesloft, a revenue orchestration platform, released a Command Center to extract and analyze sales data. The Command Center ...

Terminus, an account-centric platform, merged into DemandScience, a B2B revenue intelligence and demand generation company.

Most of us have heard the saying, “If you do what you’ve always done, you’ll get what you’ve always gotten.” And yet, ...

B2B marketers are flocking to programmatic lead generation because the approach shows results: Unlike traditional lead ...

Salesloft, a revenue orchestration platform, named Vidyard, an online video platform, as its preferred video partner to help ...

Tribble, an AI request-for-proposal (RFP) tool, integrated with Box, an intelligent content management (ICM) platform, to ...

Openprise, a revenue operations (RevOps) data automation provider, released AI-agent Factory, a set of new AI capabilities ...

B2B advertising is increasingly driven by data, AI and personalized account-based strategies, new research revealed. The ...