Apply design thinking daily with AJ&Smart’s massively popular Lightning Decision Jam recipe for ideation. It’s a repeatable, easy-to-learn recipe for brainstorming and decision-making that’s proven to ...

We can all become stuck when we need to think divergently and come up with lots of new and fresh ideas. Maybe you know your area so well that it’s hard to see it from a new perspective, or maybe ...

So, you want to create prototypes to help in your design process or Design Thinking project. However, what kind of prototype should you create? How detailed should your prototype be? What should your ...

Most designers are familiar with non-disclosure agreements. Usually, your employer asks you to sign such an agreement to prevent you from revealing confidential information. But when you write your UX ...

Personas are fictional characters, which you create based upon your research to represent the different user types that might use your service, product, site, or brand in a similar way. Creating ...

The UX designer has the most control over the levels of usability and desirability. But first, let’s examine each level before considering why the difference between usability and desirability matters ...

Your UX design portfolio is the key that gets you a job interview, and it is therefore vital that you include everything necessary in it. After all, a recruiter spends only a few minutes to form an ...

Market orientation is the business’s philosophy on how to discover customers’ needs and then act on those particular needs through the product mix. User research and market research, both essential ...

So you’ve decide to go it alone? Good for you. Freelance life is challenging but rewarding and there are several things 5 Web Design Strategies that Can Hurt the User Experience There are many ways to ...

Writing excellence is eight practical tips away! Use proven writing tools like the inverted pyramid and the ladder of ...

Adam’s latest creation, Survival Metrics, is a roadmap for success designed to help product managers and teams understand ...

UX roles describe the various parts designers play in the design process. They range from generalist roles—e.g., UX designers and product designers—to specialist ones such as visual designers and UX ...