These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...

Retailers have pulled Mattel's "Wicked" dolls. Resellers quickly listed the toys featuring the URL misprint on eBay, seeking ...

Mattel has some wicked problems after a packaging error occurred with the upcoming movie's collectible dolls. "Wicked" dolls ...

Mattel is pulling its Wicked dolls from some store shelves because of a misprint directing shoppers to a pornographic site.

Mattel has apologized after the boxes for its new "Wicked" movie dolls included a link to a pornographic website.

Mattel apologizes for inadvertently directing people to pornography site instead of one promoting upcoming film.

Toy giant Mattel says it “deeply” regrets an error on the packaging of its “Wicked” movie-themed dolls, which mistakenly ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Take a look at CBS ...

The toy company Mattel is facing blowback after consumers noticed the packaging for dolls designed to look like characters ...

Multiple retailers, including Target and Amazon, are already selling the products online and in stores The post Mattel to ...

Thousands of Mattel’s “Wicked”-branded fashion dolls are flying off shelves, but not because of consumer demand.