The six-time Super Bowl winner's TB12 brand already sold supplements, protein and electrolyte powders and fitness equipment. He also offered both gym and lifestyle clothing through Brady Brand.

They're part of a robust trademark and brand strategy. Brady has 130 active trademarks ... applications for consumer goods, like eyewear, clothing, skincare, bags, and water bottles.

Jackie Brady, co-founder of Cami and Jax swimwear ... This summer, the brand has expanded to include clothing, like their first dress and skirt that can be worn both in and out of the water.