Back when I worked at Vogue, the then-editor Alexandra Shulman tasked three stylists with styling one item in three different ...

Brands from across the Atlantic have tried — and largely failed — to gain ground in America before. This time is different.

SAVVY shoppers are flocking to Primark to get their hands on a Lush dupe selling for £3.50. According to one bargain hunting mum, Primark’s Frost Angel smells the same as Lush’s Snowy ...

Primark fans are going crazy for a new set of Wicked-themed pyjamas that they "need" as the highly anticipated film ...

The retailer has teamed up with Dr Seuss for a festive collaboration featuring a menu specifically designed to appeal to fans ...

SHOPPERS are flocking to Primark to get their hands on this “very similar” Lush dupe. The sugar plum beauty product has been ...

There are some stunning things in Primark stores at the moment, and I'm loving the green and red aesthetics we're seeing ...

Primark shoppers are loving the 'statement' boots from Rita Ora's new collection, with a dazzling design similar to a more ...

Primark’s Christmas side plates are an excellent example of this. With scalloped edges and a bold white and red striped ...

The high street store has released a bright pink festive bath and body collection this Christmas that smells 'familiar' and ...

Watch this savvy shopper accessorise her home for just £10 with amazing Primark dupes of designer items. Alex Murphy, a ...

Thematic retail stores and exclusive IP-focused product collections are hot in retail right now: Chinese lifestyle retailer ...